We began as a true “Mom and Pop” company. Our founder, Jack Londen, worked for a large life insurance company before deciding to strike out on his own and start his own company. In the early days, Jack spent his time knocking on doors in his community, selling final expense life insurance policies. Over time, Jack added more and more agents and acquired several life insurance companies along the way.
The principles Jack founded Lincoln Heritage on always start with the agent. As an agent-founded organization, field representatives are our primary customer. This agent-first approach is how we’ve become the largest final expense insurance company in the nation — and we’re still growing!